On X Alyssa Clark

A social campaign and athlete profile featuring On athlete Alyssa Clark, capturing Alyssa training in the mountains.

CLIENT

On

CORE SERVICES

Creative Direction, Interview & Story Development, Brand Photography, Short-Form Video, Post-Production

CREDITS

Director & editor: Adam McCain

Photographer: Derek Brajevich

THE STORY

The goal was to create a simple, personal look at Alyssa as both an athlete and a person. Following her through a day of training in the mountains, we combined her own voice with natural moments from the trail to give the piece a more intimate, grounded feel. The supporting photography expanded the story beyond the film with a mix of action, portraits and quieter lifestyle moments.

THE APPROACH

We kept the production lean and flexible, allowing us to move naturally through the landscape and capture Alyssa’s training without over-directing the day. Video and photography were captured side by side, balancing dynamic running footage with environmental portraits, details and candid moments to create a cohesive library of content for social.

Close-up of a person's leg wearing a brown shorts and a gray wristwatch, with a gray shirt, standing on a dirt ground with dried grass.
A woman tying her shoelaces on a dirt trail, with her shadow cast on the ground and a background of dry bushes.
A woman running outdoors on a trail with hills and bushes, blurred due to motion, in a sunny, natural environment.
Close-up of a person tying their running shoe on a dirt trail, wearing a watch, a wristband, and athletic gear.
A woman standing on a rocky trail outdoors with arms crossed, wearing sunglasses, a red sleeveless shirt, black shorts, and athletic shoes, surrounded by dry shrubs and rocks under a clear blue sky.
A person running through a forested trail with trees on both sides, seen from a low angle near the ground, with water and rocks in the foreground, and daytime sunlight filtering through the branches.
A person wearing athletic shoes and athletic shorts, sitting on a golf course grass with their legs extended. The image is in black and white.
A person running outdoors with motion blur causing the image to look blurry and streaked, with green trees in the background.
A woman hiking at night in a wooded area, wearing sunglasses, a vest, and shorts, illuminated by a light source.
White flowers with orange centers growing on a bush at night.
A woman standing on rocky terrain outdoors with her hands behind her head, wearing sunglasses, a pink sports top, gray shorts, and athletic shoes, with dry grass and rocks around her.
Close-up of a person's feet wearing white running shoes with yellow laces, purple socks, and sitting on a rocky surface.
A woman with sunglasses, a pink sleeveless top, black shorts, and a backpack walking on a dirt trail through a dense, leafy forest.
Close-up of a person tying their white sneaker on a rugged, dirt outdoor trail at night, with dry grass and small rocks visible around.
A woman with curly blonde hair, wearing sunglasses, black and orange top, and white sneakers, is crouched on a rock in a desert-like landscape with dry grass and leafless trees, smiling and looking down.
A silhouette of a person standing outdoors during sunset, viewed from a low angle among trees and leaves.
Person wearing white athletic shoes with yellow laces standing on sandy ground, casting a shadow.
A mountain with a rocky, uneven summit and slopes surrounded by green vegetation, with blooming wildflowers in the foreground under a clear sky.
A woman running on a dirt trail surrounded by trees and bushes in a wooded area with sunlight filtering through the leaves.
A woman wearing sunglasses, a red and black sleeveless shirt, and black shorts is outdoors among green trees and foliage, focused on adjusting her watch or fitness tracker on her wrist.