Close-up of a pair of athletic shoes, orange and white, on a rocky surface, with one shoe prominently displayed in the foreground.
Two people standing under a large, natural rock formation in a desert landscape with mountains in the background, during daytime.

Acopa

A two-day social campaign for Acopa, shot in Joshua Tree National Park. We captured a mix of film, digital photography and short-form video, placing the shoes in the environment they were made for and focusing on authentic climbing moments, movement and texture.

CLIENT

Acopa

CORE SERVICES

Creative Direction, Brand Photography, Short-Form Video, Post-Production

CREDITS

Director: Adam McCain

Photographer: Eh Ler Tha

A man and woman appear to be rock climbing on a large granite rock formation, with the woman sitting and the man lying on the ground, both smiling and looking at each other.
Close-up of a pair of Nike Air Jordan sneakers on a shoe rack, with a person lying on a green yoga mat nearby, hand resting on their stomach, wearing a pink t-shirt with a graphic design, and sneakers and sandals on the ground.
A person wearing a red shirt with a white logo on it, standing in front of a dark background, creating a cloud of white foam or spray with their hands.
A person climbing a large rock face outdoors, wearing a pink shirt and black pants, with another person spotting at the base.
A woman with long blonde hair and a pink T-shirt leaning against a tree at sunset or dusk, with a dark landscape and sky in the background.
Two people hiking through a desert landscape with Joshua trees during sunset.
A woman rock climbing on a large reddish-brown rock formation under a bright blue sky with the sun shining behind her.
Close-up of a person's legs climbing a steep rock face, wearing gloves and climbing shoes, with a shadow cast on the textured rock surface.
A pair of climbing shoes resting on a large piece of weathered wood on sandy terrain.
A person in a pink shirt and blue pants is rock climbing on a large granite boulder with helper hands beneath them, showing they are being assisted or spotted during the climb, with a clear blue sky in the background.
A person sitting on a portable climbing crash pad on a sandy ground, tying the laces of their climbing shoes. The person is wearing black pants, a pink shirt with a black pattern, and a black wristband. The climbing shoes are white with orange and bl
A woman rock climbing on a large, rugged rock formation under a clear blue sky, assisted by a man standing at the base, with dry desert shrubs in the foreground.
Two people standing under a large boulder formation in a desert landscape, with mountains in the background and clear blue sky.
A woman rock climbing on a large granite boulder outdoors, with two people below spotting her.
A woman bouldering outdoors on a large rock formation during daytime, wearing climbing shoes and designated workout pants, reaching for a handhold.