prAna x Outdoor Outreach
A prAna social campaign featuring Outdoor Outreach team member Eh Ler Tha, centered on the importance of representation in the outdoors. This project supported a fundraising initiative for Outdoor Outreach and its work connecting young people to the transformative powers of the outdoors.
CLIENT
prAna & Outdoor Outreach
CORE SERVICES
Creative Direction, Interview & Story Development, Video Production, Post-Production
CREDITS
Production: Outdoor Outreach
Producers: Julia Woods, Brittany Sheppard, Hannah Spangenberg
Director & editor: Adam McCain
Additional Cinematography: Eh Ler Tha
THE STORY
Eh Ler Tha speaks to why representation matters, especially for young people who may not always see themselves reflected in outdoor spaces. The campaign focused on the idea that access is about more than simply reaching these places; it is also about creating a sense of belonging and showing the next generation that the outdoors is for them, too.
THE APPROACH
We kept the production simple and personal, building the piece around Eh Ler Tha’s voice and experience. Natural outdoor imagery and candid moments were paired with a concise interview-driven narrative, creating a social-first campaign that could communicate the message quickly while keeping the focus on the mission behind Outdoor Outreach.
