Public Lands
A short documentary-style brand film highlighting the people whose dedication keeps Southern California's public lands protected, accessible, and thriving.
CLIENT
California Department of Fish & Wildlife
CORE SERVICES
Creative Direction, Interview & Story Development, Video Production, Post-Production
CREDITS
Director & editor: Adam McCain
Director of Photography: Eh Ler Tha
THE STORY
California's public lands don't stay protected by accident. This short brand film follows three park rangers whose daily work preserves wildlife, protects natural resources, and ensures these landscapes remain accessible for future generations.
THE APPROACH
Over two days, we followed park rangers into the places they know best, capturing the landscapes, routines and personal connections that make public lands meaningful. By grounding the film in their experiences, the goal was to show not only the beauty of these Southern California public lands, but why access to nature matters, and why protecting it is so important.
