Against The Grain

A short documentary-style brand film centered on Perennial Pastures’ founder Kevin Muno and the ranch’s approach to regenerative agriculture.

CLIENT

Perennial Pastures

CORE SERVICES

Creative Direction, Interview & Story Development, Video Production, Post-Production

CREDITS

Director: Adam McCain

Director of Photography & Editor: Jason Herrera

Cinematography: Dylan Yesenofski

PA: Riley McGuire

A young boy with blonde hair is sitting in a green John Deere toy tractor, looking down at the steering wheel. An adult with a cowboy hat and striped shirt stands behind him, holding a hose. There are trees and a white fence in the background, suggesting an outdoor setting with a rural or farm-like atmosphere.
A man wearing a cowboy hat and a black jacket, with his hand over his chest, appears to be speaking or singing, indoors with a coiled hose on the wall behind him.
A man with a beard wearing a wide-brimmed straw hat and a striped shirt shops for boxes on metal shelves in a warehouse, holding a cardboard box labeled "Perennial Pastures."