A photo and video campaign featuring ultrarunner Alyssa Clark, highlighting the performance and versatility of On gear in real-world conditions.
The Story:
On partnered with ultrarunner Alyssa Clark to create authentic visuals that reflected the intensity, discipline, and versatility required at the highest level of endurance sport. The goal was to capture Alyssa in her element, training in the mountains, while showcasing gear built to perform.
The Approach:
We spent a day on location in the mountains with Alyssa, following her training rhythm rather than staging moments. Working with a lean crew allowed us to stay agile, capturing natural movement, preparation, and the grit of sustained effort. Our approach centered on real performance in real environments.
Scope:
Brand Photography & Video Campaign, Brand Content, Athlete Storytelling
Core Services:
Creative Direction, Athlete-Led Production, Short-Form Video Feature
Credits:
Directors: Dylan Yesenofski & Adam McCain, Talent: Juan Carlos, Editor: Dylan Yesenofski
